How to Enjoy Beauty Trends Without Losing Your Wallet (or Mind)
✨ The 80/20 Beauty Rule: Glow Up Without Losing Your Mind
Let’s be honest: beauty trends these days move faster than kids when they hear the word “McDonald’s.” One minute, everyone’s frosting their hairline, the next minute we’re all supposed to be rubbing snail slime on our faces while chanting affirmations. It’s exhausting, it’s expensive, and the dopamine hit of buying something “shiny and new” barely lasts long enough for the mailman to pull out of the driveway.
But here’s the truth I’ve learned as a mom, a business owner, and someone who spent the entire 2000s trying to “fix” my skin with products that should’ve been illegal:
Balance is the only beauty trend that actually works.
I call it the 80/20 Beauty Rule — 80% intentional, timeless care and ancient beauty traditions, not the latest PR-driven trend. The other 20% is “I saw it on TikTok, and I’m curious, leave me alone.” I often find the holistic girlies; their vibe feels educated, they are just always aware and in tune with what is actually happening, and most of al,l they’re always whipping up a remedy with what they have on hand.
It's like when you begin to understand a few botanicals or herbs—your options expand and feel almost limitless. Once you make the switch, you don’t get caught in a spiral because tinctures, oils, and botanicals offer so many benefits. One of the best advantages I’ve noticed is that the winter months no longer affect my skin: it stays glowing, remains moisturized, and continues to feel smooth.
✨ The Beauty Dopamine Spiral Is REAL
You know that high you get from clicking “add to cart”? That little burst of “This product will fix everything wrong with my life”? Yeah. That’s dopamine. And beauty brands know it.
It’s why trends keep getting louder, weirder, and suddenly “urgent.”
I think it takes away from our personal style, likes and dislikes, and most importantly, our personality. With prices rising so quickly, no one can even afford to follow every trend. Our influencers have grown wealthier and seem to be on completely different wavelengths now. There’s nothing worse than falling out of touch with everyday reality and the broader community.
But we’re grown now. We’ve lived through Sun-In, self-tanner disasters, and scented glitter body gel. Our skin deserves better.
So instead of giving in to every shiny trend, I stick to my 80/20:
80%: Ingredients I can pronounce, formulas that have texture and soul, routines I can actually repeat.
20%: The fun, silly, “sure let’s try it” moments with my daughters where we all smell like a trending latte flavor.
Because that little 20%? It keeps us human. It keeps beauty fun. And honestly — my girls get a kick out of looking at a trend, trying it, and realizing it wasn’t worth the hype. That’s a life skill. That’s emotional intelligence in Sephora.
✨ Teaching My Daughters Balance (While Letting Them Live a Little)
I want my girls to love beauty without letting it own them.
So yes — I let them indulge in a trend or two. They’re young. They’re supposed to experiment. But I also teach them the part no influencer puts in their GRWM videos:
“You don’t need to buy everything to belong.”
We talk about value. We talk about intentional spending.
We talk about how most trends aren’t created for you, they’re created for sales targets.
And honestly? They’ve surprised me. Most of the time, after finally trying that viral gadget, they’re like:
“Mom… that wasn’t even good.”
And I’m like, “Exactly, babe. Welcome to adulthood.”
✨ The FOMO Is Real — So Let’s Not Create More of It
Beauty has always had this secret-club energy. If you don’t have the “right” product, you’re out. If you don’t understand the trend, you’re old. If you don’t jump on it fast enough, you’re “late.” It feels relentless — like the eyebrow trend I wanted to join, and now I’m left unsure what my brows should even look like, which has just made me quietly annoyed.
But here’s the twist:
When we gatekeep wellness and DIY, we create the same FOMO we claim to hate.
I never want anyone to feel “left out” because they can’t afford a $98 serum or don’t understand a 14-step routine.
So I share my knowledge. I share how to make things at home.
I share what ingredients actually do instead of keeping it vague and trendy.
Because if we talk about skincare loudly enough, openly enough, and honestly enough…
we normalize wellness that’s accessible, not exclusive.
✨ Why Timeless Products Actually Matter
Trends fade, but quality sticks around.
That’s why my own beauty line leans into:
Ingredients your skin recognizes
Textures that feel like actual self-care
Formulas I’d use on myself and my daughters
Products that aren’t designed to “go viral,” but to work
My philosophy is simple:
Your routine shouldn’t expire every time TikTok changes its mind.
✨ Want to Try Something With Intention?
Whether you’re craving clean, effective skincare made by someone who actually studies ingredients…
or you love getting your hands dirty with my DIY recipes…
My little shop has something cozy for you.
Take a peek, explore, learn, and maybe even whip up something in your kitchen today.
Just remember: the goal isn’t perfection. It’s balance — the healthy, glowing, sustainable kind.
