When is the doom scrolling era going to stop…..

Ditch the Doom-Scroll: Why We’re Choosing Movement, Mindfulness & Making Stuff Again

According to a recent Strava report, more people are ditching the endless news feeds and actually moving their bodies again. And honestly? It makes sense. After years of overstimulation, doom-scrolling, and hot takes flying at us like confetti, we’re finally waking up and thinking:

“Why am I watching strangers live their life when I could live my own?”

And nowhere is that burnout more obvious than on TikTok.

TikTok Has Entered Its Cringe Era (Someone Had to Say It)

You open the app and instantly…

  • The same sounds

  • The same trends

  • The same “relatable” story told in ten thousand identical voices

It feels like TikTok handed out a script and said, “Okay, everyone, GO.” They actually do hold contests that promise a cash prize for the best videos. I am all about finding inspiration, but we need to stop letting others tell us what that is.
And honestly… they are taking more away from us doing this than we realize.

Authenticity? Buried under a trending audio.
Individuality? Replaced by algorithm-approved copies.

How That Burnout Led Me Back to Myself

Several years ago, I felt that same exhaustion — like my life was being lived through other people’s screens. So I quietly started creating beauty products for myself, without telling anyone. No business plan. No pressure. Just me reconnecting with something real.

And somewhere in that process, I noticed something I didn’t expect:

My anxiety wasn’t running the show anymore.
I didn’t feel that constant “blah” that modern life hands women on a silver platter.
I felt grounded again — feminine, capable, and connected.

That’s when I knew I had to share this with other women.

Not as another trendy product line.
Not as another “miracle skincare routine.”
But as a way to rediscover who we are in a world constantly trying to tell us who to be.

Why I Built This Line (The Real Story)

As a millennial woman, I know the struggles so many of us face:

  • weird, persistent skin issues

  • hormone chaos

  • anxiety that feels like background noise

  • thinning hair

  • overwhelm that’s brushed off as “normal”

I spent years reading ingredient labels, researching formulations, learning about nutrition, and diving into global beauty traditions. TikTok pointed me in a few directions, sure — but my wife and I took the time to build real knowledge behind everything we created.

Because after trying product after product that only made things worse, we realized:

If we wanted something truly nourishing, we’d have to make it ourselves.

And once it started helping us… we knew we couldn’t keep it to ourselves.

The Soft Rebellion We’re All Feeling

What I’m noticing — and what Strava’s report confirms — is a quiet rebellion happening among women:

We want to feel alive again.
Not overstimulated.
Not numb.
Not glued to our screens.

We want:

  • nature

  • hobbies

  • movement

  • purpose

  • actual connection

  • things made with our own hands

It’s not just a wellness trend.
It’s a return to ourselves.

Convenience Isn’t Always Kind (A Hard Truth I Learned)

Modern life is full of “convenience,” but I’ve started to see that convenience often comes with a price:

It pulls us away from what’s real.
It numbs our intuition.
It disconnects us from our values.
It makes us dependent instead of capable.

Personally, I now see convenience as a red flag.

Not because convenience is bad — but because too much of it makes us forget how powerful, creative, and capable we actually are. So I chose the slower path. The intentional path. The one where:

  • I make things

  • I learn things

  • I sit with my own thoughts

  • I feel proud of who I am

  • I can model that for my daughters

That’s the kind of alignment that changes lives — and communities.

Why This Matters for My Skincare Philosophy

My products aren’t here to fix you, rush you, or pressure you into a perfect routine.

They’re part of this movement back to:

  • slowing down

  • paying attention getting to know yourself and your body

  • choosing quality over convenience

  • caring for ourselves in a way that actually matters

They’re an invitation to reconnect with yourself, your femininity, your intuition, and your body — the parts of womanhood we lose when the world gets too loud.

This isn’t a trend.
This isn’t a TikTok-approved quick fix.
This is the path back home.

✔ Getting outside instead of scrolling

✔ Cooking instead of ordering

✔ DIY skincare instead of relying on chemical-heavy products

✔ Learning skills instead of outsourcing everything There is Photography, visit museums, Find parks in the area, I love to Golf (mostly drive the golf cart and look for my ball) Ride bikes, and so much more these are just my base line.

When you begin to truly discover what gives you a genuine dopamine rush, the phone quickly becomes far less interesting, unless you are actively engaged in demonstrating your skill in selling a product or building a meaningful, supportive community.

However, when the primary focus shifts toward chasing views, likes, and superficial engagement, it often results in the widespread dissemination of misinformation. What’s even more concerning is the growing number of people who lack the ability to fact-check or discern which information is safe, accurate, and reliable versus what is misleading, harmful, or downright dangerous. This troubling trend presents significant challenges for everyone trying to navigate today’s complex and ever-changing digital landscape.

Just a few weeks ago, a woman on my feed posted about eating borax because she believed it was good for her hair and contained a vitamin that was beneficial. Lo and Behold, I did a quick search on Pinterest, and someone had whole blogs about it. Like, how scary!

While I understand that modern food can sometimes be lacking in nutrition, it’s alarming to see someone turn to something like laundry detergent as a health solution. She was a woman in her early 40s, so it’s not like she had never used the internet or lacked access to information. This example highlights the urgent need for greater digital literacy and critical thinking skills in our communities.

The more you know how to do for yourself, the less appealing it becomes to sit and watch other people do everything for their lives.

Depend Less on Systems, More on Yourself

Let’s be real.
The past few years showed us—loudly—that depending on the government, big corporations, or giant supply chains to always take care of us… isn’t the vibe.

Self-sufficiency isn’t just some “homesteader cute” trend or aesthetic. It’s genuinely empowering on many levels. I don’t need big corporations like Kellogg’s telling me what to feed my kids for breakfast. Frankly, it’s sickening that they act so condescending, as if their goal is to “make things cheap so you wouldn’t struggle,” when in reality, a simple bag of flour, butter, sugar, and eggs will last much longer and provide healthier nourishment than that box of cereal, which literally tastes like cardboard and sugar. Many of the most “convenient” foods today are made with the lowest-quality ingredients, preservatives, and artificial additives that were never meant for our bodies. These substances are designed to hijack our taste buds, mess with our hunger cues, and—yes—create a cycle that feels a lot like addiction.

So we end up blaming ourselves for cravings, fatigue, breakouts, mood swings, and hormone chaos… when really, our bodies are just reacting to what they’ve been fed.

But here’s the good part:
Once you start clearing those additives out, you begin to feel the difference almost immediately. Your brain feels clearer. Your hormones calm down. You realize just how much your body was being manipulated every time you chose a fast, easy meal or said, “I don’t have time.”

Because the truth is…
There is no time when you’re sick.
There’s no convenience when you’re exhausted, inflamed, or burnt out.
And there’s definitely no freedom in a lifestyle that slowly steals your energy and well-being.

Choosing real, intentional nourishment is not about perfection — it’s about reclaiming control of your health, your mind, and your future.

I can already sense that these companies are experimenting with various ways to gradually phase out real, wholesome food options for the working class. For me, choosing self-sufficiency is not just a lifestyle choice but a profound form of wellness—a holistic practice that acts as a mental-health reset, cleverly disguised as an essential and practical life skill.

This approach has genuinely helped me prioritize the well-being of my family, and much more has fallen into place as a result. When you take control of that grocery bill everyone constantly complains about and avoid purchasing anything that requires convenience or heavy processing, you naturally eliminate unnecessary cravings. You end up eating less overall and ultimately begin making far better, healthier choices across the board. Cooking can definitely be a lot of work, but honestly, soups and rice go a long way—they are incredibly nourishing and packed with vitamins and essential nutrients. Instead of relying on expensive injections or pills, these simple homemade meals provide natural health benefits. This is part of the reason why the rich keep getting richer; the convenience of processed foods has often outweighed the effort of preparing our own meals. But let’s face it, every night can’t be chicken strips and pizza. I had little kids once, and yes, I let them eat that way for a time, but eventually they ran into health issues, and it became my responsibility to change that. Now, I have three teenagers who consistently choose my home-cooked meals over fast food or quick, processed options. They enjoy the wholesome vibes that whole, natural foods provide, and I’m proud—not ashamed—that my kids pay attention to the ingredients in the meals they eat.

When You Stop Doom-Scrolling, You Start Actually Living

The wildest part about cutting back on doom-scrolling?
You suddenly… have time.

Time to cook.
Time to find hobbies.
Time to go outside and breathe actual air instead of recycled internet drama.

You even start using the internet the way it was originally meant to be used—sparingly, intentionally, like a tool instead of a personality trait. Because, just like sugar, caffeine, or wine… the internet should be consumed in moderation.
Too much, and you lose sight of your own reality.

And here’s where things take a turn—
when people spend more time scrolling than learning, researching, or practicing, they end up in their kitchen selling products they didn’t actually study, test, or make safely.

“Starter in 6 Days!” — The Rise of Aesthetic But Unsafe Food Businesses

Let’s talk about the new thing everyone is whispering about:

People are “winging it” in the kitchen and selling food to real people.

I see it so often now that sourdough is a new baking trend people are createing a sourdough starter and then—less than a week later—announce they were selling sourdough loaves… insisting their brand new baby starter was “strong.”

Anyone who actually bakes knows:
That is not how sourdough works.
That’s how you make a prop. Not bread.

A real sourdough starter needs:

  • Consistent feeding

  • Natural fermentation

  • Time to develop wild yeast

  • A stable bacterial community

  • Predictable rise and fall

  • Weeks—sometimes months—to mature

A new starter is weak, inconsistent, prone to contamination, and definitely not bakery-ready.
It might rise a loaf, but it’s not authentic sourdough.
And selling it?
That’s not just misleading…
it can be unsafe.

It gets genuinely scary how many people quickly pick up a new skill and immediately want to sell it without taking all the necessary precautions. I've seen this happen a dozen times, and it’s absolutely crucial that we pay close attention to exactly who we are buying from.

Just a few clicks on someone’s social media or website can reveal how long they have been working and perfecting their craft. I feel like 2020 brought a surge of people starting their own businesses, and now many of us aspire to have that side hustle or develop the skills that others are offering. Perhaps there’s a way to start spreading more business awareness and promote safe, responsible practices for the hobbies and trades we are picking up, especially those popularized on platforms like TikTok.

I support people wanting to start somthing for themselves but I think you should sell something you put your time and effort into crafting. I think when we are watching people craft on the internet it means they took their time to do it and learn it then share it with us.

A lot of these creators invest a significant amount of time and effort into demonstrating their skills and sharing what they do. It’s important for us to understand that we can’t expect to instantly become like them on our very first attempt. Patience and dedication are key to developing similar expertise over time. Its important we understand this when consuming content.

Pretty ≠ Safe. Aesthetic ≠ Authentic.

Just because something looks good on Instagram or TikTok doesn’t mean:

  • it was made properly

  • it’s fermented safely

  • food safety protocols were followed

  • cottage laws were respected

  • allergens were labeled

  • ingredients were tested

  • the seller knows what they’re doing

A lot of people are jumping from “I watched a 30-second video” to “I’m a small business owner now.”
But food isn’t a cute trend.
It’s chemistry.
It’s risk.
It has rules for a reason.

People assume, “It looks pretty—so it must be good.”
But that’s how customers get tricked into buying things that aren’t truly fermented, aren’t truly safe, and aren’t truly what they’re advertised to be.

This is what happens when the internet becomes a teacher, mentor, and business coach all at once—and none of it replaces real experience.

Authenticity Comes From Skill, Not Aesthetic

If your sourdough starter can barely lift itself, it’s not ready to lift a loaf.
If a recipe hasn’t been tested multiple times, it’s not ready to sell.
If you don’t understand cross-contamination, temperature control, or basic food safety law, you are not ready to feed the public.

We’re living in a moment where everyone wants a shortcut to relevance. People want to become the next viral baker, wellness expert, or fitness coach overnight—and TikTok has trained us to believe that success comes instantly, without the learning curve. What most creators don’t talk about is how long it actually takes to develop a craft, gain real knowledge, or build something meaningful.

Creating my skincare line wasn’t a weekend hobby. It required studying the body, understanding ingredients, learning how the skin behaves, and testing and refining my own formulas until they genuinely worked. That’s why I deeply appreciate individuals who sell a product because they lived the lifestyle first—because they went through a transformation, felt the impact, and then shared it. That kind of firsthand experience carries a level of wisdom and care that you just can’t replicate by copying a trend.

It’s very different from someone who watches fifteen sourdough videos and suddenly claims it’s a weight-loss plan, or someone who films three gym sessions and declares themselves a trainer while selling merch they didn’t even create. Personal experience brings authenticity, integrity, and compassion—qualities that can only come from real life, not from observation alone.

But real skills take:

  • repetition

  • practice

  • failures

  • research

  • humility

  • actual time

You can’t microwave authenticity.
You can’t rush fermentation.
You can’t DIY a business based on vibes alone.

This Is Why Getting Off Your Phone Actually Saves You

When you stop doom-scrolling, you start:

  • cooking real meals

  • learning actual techniques

  • understanding ingredients

  • respecting the craft

  • improving your life instead of performing it

You build skills, not just content.
You experience life, not just the highlight reel.
You see the difference between something that looks good and something that is good.

And that is the foundation of genuine self-reliance.

Learning how to cook, grow herbs, or make your own skincare?
That's the kind of independence that builds confidence from the inside out.

DIY Beauty: Reclaiming What Touches Your Skin

Your skincare doesn’t need 23 unpronounceable chemicals to work.
Herbal, natural formulations are trending for a reason:

  • You know exactly what goes on your skin.

  • You can tailor formulas to your needs.

  • You reconnect with ingredients—plants, oils, botanicals—that your ancestors used long before the first synthetic lab existed.

And if you’re making your own lotions, scrubs, tinctures, or infused oils?
Guess what—you’re not doom-scrolling.

Let’s Cook Something Instead of Consuming Something

Here’s your easy, flaky, “can-turn-into-100-things” pie crust recipe you can whip up instead of scrolling into oblivion:

✨ My No-Fail Pie Crust ✨

  • 2 ½ cups flour

  • 2 sticks butter (cold)

  • 1 tbsp vinegar

  • 8–10 tbsp cold water

  • 1 tsp salt

  • 2 tbsp sugar

Use it to make:

1. Homemade Pop-Tarts

Fill with jam, berries, chocolate, or even cinnamon sugar. Drizzle a glaze on top.
Better than store-bought. WAY cuter.

2. Savory Mini Pot Pies

Rotisserie chicken, leftover veggies, broth and thyme—done.
A cozy meal that feels like therapy.

3. Cinnamon-Apple Hand Pies

The easiest fall/winter dessert. Smells like childhood + holidays + comfort in pastry form.

Cooking is grounding.
It’s creative.
It gets your hands busy, your mind quiet, and your screen-time way down.

Other Anti-Doom-Scrolling Activities That Rebuild Your Sanity

  • Go for a 10-minute walk

  • Stretch while your coffee brews

  • Start an herbal garden (even on your windowsill!)

  • Make a body scrub or lip balm

  • Bake bread or try a new recipe

  • Journal or brain-dump. Start your own blog it’s so cheap. Writing is like learning to communicate; everyone can stand to do it.

  • Clean one small corner of your home. I give myself the best pep talks when I’m cleaning; it has become a meaningful ritual that helps me build and strengthen my self-confidence over time.

  • Organize a drawer

  • Call a friend

  • Take a bath with herbal infusions

Each tiny action is a reminder:
Life is happening right here, not on your screen.

Final Thought: Real Life > The Algorithm

We’re entering a new era—one where people crave real skills, real wellness, real peace, and real connection.

TikTok might be stuck in a loop of the same content over and over, but you don’t have to be stuck with it.
You can choose movement.
You can choose mindfulness.
You can choose self-sufficiency.

And slowly, scrolling becomes boring—because your real life becomes more interesting.

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